Google’s recent updates reward sites that provide valuable information. It impacts your website’s visibility on search engines and the user experience on your site. On-page SEO includes all activities that help optimize a single web page. The goal is to improve its visibility and keyword ranking on search engine results pages. The review of these metrics will provide you with a bigger picture of your site’s overall performance.
What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content Spotify provided to the search engine. A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor. This means that you should never hide text in the HTML code of your website that a normal visitor can’t see.
SEO talk: How to excel in on-page optimization
Have you ever wondered why some websites appear at the first of SERPs? It’s all about page SEO, it’s an important ingredient for online visibility. With smart on page SEO strategies, we can easily rank our website at the top of the result pages. Discover 10 AI-powered hacks to revolutionize digital marketing in 2025.
SEO Canonical Tag
On-page search engine optimization is super important if you want to rank high in the SERPs. Now that we’ve uncovered some of the on-page SEO myths, let’s have a look at how you can improve your on-page search engine optimization. Content that satisfies the user’s search intent is extremely important to the search engine because that is what solves the searcher’s problem. We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page.
- Users and search engines use this to determine if your listing is relevant to their search query.
- They should know where to click and how to navigate through your site.
- Say you wanted to write about “how to become a freelance writer,” for example.
- Think of it as if you’re taking the reader from beginner to expert as they go down the page.
The best on-page SEO tools of 2025 in full:
This strategy is less about links… and more about getting your content in front of the right people. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2.
With that in mind, it’s SEO Anomaly time to show you how to make sure that your content keeps Google searchers on your page. But for a keyword like “best smartphones,” people want to make sure they’re about to read something current. Finally, optimize your content to rank in the featured snippet. Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query. And the websites with outgoing links outranked the sites without them. So, I added an internal link from one of our most authoritative pages to that guide.
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